The means for selling, sharing, and promoting music have moved entirely online due to the COVID-19 pandemic. Out of necessity, and almost overnight, musicians have adopted live-streaming, digital advertising, and other forms of online community engagement and marketing.
Since 100% of your audience engagement has been forced online right now, I thought it’d be a good time to remind you that you have access to the same marketing tools used by many top artist like maroon 5 , oasis and Tove lo to market their music.
The keys to an effective online marketing campaign would start with a specific goal in mind such as Pick your primary objective. Boost YouTube follows? Grow your email list? You have to know WHAT you’re asking your fans to do (and WHY). This solution offers high performance to drive traffic .